About Us

Welcome to Promo Fishing Lures, where every lure is custom-crafted with heart on Cape Cod, Massachusetts. I’m Matt, and this shop began after surviving a life-threatening aortic dissection in 2010—a moment that reset everything. While recovering and raising my two daughters, I turned back to my lifelong passion for fishing and began airbrushing lures in my basement. What started as therapy grew into one of Etsy’s top 1.5 % shops, known for meaningful, handmade designs that celebrate life’s biggest moments. We specialize in personalized fishing gifts and custom-engraved lures for every milestone—weddings, memorials, retirements, Father’s Day, birthdays, graduations, and new-baby announcements. Each lure is painted, sealed, and engraved to order, creating a keepsake that can be fished or displayed. Every order is made with care and purpose—from the first sketch to the final clear coat. I handle each lure personally to be sure it’s gift-ready and built to last. Thanks for supporting a small shop that helps families mark memories on and off the water. Our motto says it all: catch the fish that matter most.